Infographic: How does Google AdWords work?

I can get the text-only ad to be number one on Google by paying the most money in Google Adword, right? The answer is no because the Google AdWords system is far more complicated than that.

The Google AdWords system uses “Quality Score” factor to calculate your ad position. So if your ad is good “Quality Score”, you aren’t paying the highest bidder. But if your ad is low “Quality Score”, you must paying the highest cost to be number one on Google.

The infographic below (How does Google AdWords really work?) from the Pulpmedia illustrates some of the many moving parts like this within AdWords.

Source: Pulpmedia

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